Gucci Showcases Iconic 1966 Flora Line in Mumbai


A certain hypnotic floral scent lingered the air at the Palladium in Mumbai this weekend, and Gucci is to blame for this mesmerizing fragrance.


Those who were invited to the store over the weekend, had the chance to observe Gucci’s meticulous Florentine craftsmanship at a specially set-up Silk Artisan Corner. Here, customers could have a Gucci artisan personalise their own Flora motif scarf (Gucci’s most iconic), with their own initials, hand-painted on. And to celebrate this beautiful floral motif, an exclusive new scent from the family of Flora fragrances, Gucci Flora 1966, was also unveiled. 


The Flora History

The legendary Flora print holds much significance in Gucci’s history, dating back to 1966 when Princess Grace visited the brand’s Via Monte Napoleone store with her husband Rainier, the prince of Monaco. There, Rodolfo Gucci wanted to gift her a special present and commissioned artist Vittorio Accornero to create a floral pattern for an original silk scarf. The result: a gorgeous silk scarf that portrayed nine bouquets of flowers from all four seasons, gracefully illustrated with berries, butterflies, dragonflies and insects. A whimsical motif, Flora is a symbol of continuity from theGucci archive – and rightly so, its graphics are timeless, apt for all seasons.  


An image inspired b fairytales and real life; it continues to be reinvented keeping the original aesthetics in mind.


Princess of Monaco

Princess Caroline of Monaco wearing the Flora motif

The Vintage Fragrance


Flora was re-incarnated as a women’s fragrance with Flora by Gucci in 2009 and the Flora Garden Collection which launched in 2011. And now, in 2014, the heritage continues with Flora 1966, originating in the iconic 1966 design from the Gucciarchives, rediscovered by Giannini.


It is indeed a special scarf and perfume to own, with a print that has been in existence since over 40 years, and worn by historic personalities.


And what else is new? The Gucci store at the Palladium has been extended, with a new section that includes silk accessories and luggage.


The limited edition Flora 1966 is available only at Gucci boutiques worldwide and select flagship stores; price: Rs 14,200 approx.