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Sunday, September 23, 2018
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You buy a Ferrari when you want to be somebody. You buy a Lamborghini when you are somebody,” said America’s evergreen icon Frank Sinatra, who counted a 1970 Lamborghini Miura P400S among his fleet of luxury sedans and sports cars.


Now, Manoj Lulla is not much of a ‘do-be-do-be-do’ man, but the Chennai-based businessman sure knows he is a ‘somebody’.


Trouble is there are way too many ‘somebodies’ in post-reforms India—158,000 millionaires to be precise, as per a latest Credit Suisse report. So how do you stand out? Lulla decided to promote his garage: these days he drives hisLamborghini Gallardo home, literally, and parks it in the living room of his Chennai house, where he has made an extension with special track lighting to house the machine.


Well, there are more ways to stand out. Like the one followed by Lulla’s uber-rich brethren in the western part of India: For instance, you can embed the emblem of that other snob king-on-four wheels, Rolls Royce, with pure diamonds. The proud owner of Rolls Royce has got the Spirit of Ecstasy—the emblem—studded with 1,640 real diamonds.


“These are special customers. They are always on the lookout for something exclusive. One of our customers got a special paint created for his car—the specific red he wanted was not part of the colour options we have on offer. Then there is a customer who got the entire veneer in the car studded with mother of pearls. It took us four months to deliver,” says Sharad Kachalia, one of the leading dealers of Rolls Royce, about this extremely high net worth phenomenon.


You Are Only As Rich As the Car You Drive-LAMBORGHINI

Lambroghini Aventador


Diverse Buyers

The craze is now leaving even the age factor behind. One of the new Lamborghini owners is a 16-year-old kid from the outskirts of Mumbai, who, thankfully, utilises the services of a driver.


“The profile of our car buyers shows that awareness and love for Lamborghini cars run deep. With regard to the 16-year-old, we have been assured by the family that he won’t drive till he is legally eligible to drive. We will train him, once he reaches that requisite age,” says Pavan Shetty, head of operations, National Sales Company for Lamborghini in India. Supercars are not exactly a prerogative of celebrities and industrialists; the profile of some of the buyers and the places they come from reveal an all-new potential, he says.


“One of our owners lives in a place where there is no proper road to drive,” says Pratik Desai, VP at Exclusive Motors, a dealer of Bentley super-cars.


Boom In Ultra HNI Club

You can imagine the aspiration to own a brand like Bentley. For sure, economic growth is putting money in the hands of people. We have had customers walking into the showroom in the morning and driving out with the car in the evening,” adds Desai.


Wilfried Aulbur, former MD of Mercedes Benz India and now a managing partner at leading consultancy firm Roland Berger, who knows the luxury car market well, is not surprised. “Wealth is distributed across India. Some of them have made money in areas that are not necessarily every day in the newspaper, so you never know how the next Bentleyowner may be,” he says.


According to Credit Suisse Research Institute’s Global Wealth Report, the number of millionaires in India stands at 158,000. And this number is likely to jump over 50% to 242,000 by 2017. The report says India has 237,000 members among the top 1% of the global rich club. There are 1,500 ultra-high net worth individuals with estimated wealth of over $50 million (around 700 of them with a net worth of over $100 million).


You Are Only As Rich As the Car You Drive-maserati-fendi

Maserati GranCabrio Fendi


Widespread Demand

According to industry estimates, the market for super-luxury cars priced at Rs 1-2 crore stood at around 250-300 units in 2011, and the segment is expected to grow at over 50% with as many as eight cars being launched in 2011 and many brands like Aston Martin, Ferrari, Maserati among others setting up base here. About 100 units of super sportscars like Lamborghini, Maserati, Ferrari and Porsches were sold, besides over 150 units of super-luxury saloons like Rolls Royce and Bentley last year.


“We are getting very good enquiries from Hyderabad, Cochin, Chennai, Bangalore, Goa, Madhya Pradesh, Baroda, Ahmedabad; you have some of the tier II-III towns we did not even expect and we hope to close some of this next year as we get more cars for 2013,” says Shetty. He already has 10 bookings on hand.


Aulbur says the overall penetration rate of super-luxury cars in India is still low compared with Russia and other markets. He counts lack of infrastructure and traffic congestion as major impediments. If these are taken care of, the market for luxury cars in India can explode like China did a decade ago, say experts. “It is just a matter of time before the sentiment improves and people start buying again,” adds Desai of Bentley.


Author: Ketan Thakkar

Source: Economic Times

TAGS: ferrarilamborghiniaston martinmaseratibentleyrolls roycemercedesferrariporscheluxury car market,indiacarssupercars,



maruti-suzuki-baleno-rs_827x510_71488549232The Maruti Suzuki Baleno RS hot hatchback has officially been launched in India. The Baleno RS has been priced at ₹ 8.69 lakh and is available exclusively through the Nexa outlets. Available as a single variant model, the new Baleno RS gets a 1.0 litre BoosterJet petrol engine mated to a 5-speed manual gearbox. The turbo petrol Baleno RS makes 101 bhp and 150 Nm of peak torque. There is no automatic variant on offer yet neither an AMT nor a CVT.

Check out the Maruti Suzuki Baleno RS in images here.

maruti-suzuki-baleno-rs-engine_827x510_51488549362The New 1.0 Litre BoosterJet Engine

The Maruti Suzuki Baleno has been one of the most popular cars from the Indo-Japnese carmaker. In fact, from the 1st of April 2016 – 31st Jan 2017 Maruti has sold 1.38 lakh units of the Baleno premium hatchback. This alone tells us that a more powerful Baleno RS will surely manage to woo a large number of buyers.

maruti-suzuki-baleno-rs_827x510_51488549266Maruti Suzuki Baleno RS

The Baleno RS gets a slightly altered exterior look as compared to the standard Baleno. It has a new front mesh grille with a chrome bezel and a larger and sportier front bumper too. The front bumper also gets a lip spoiler/splitter, which has been finished in satin black. The car also gets a satin black side skirt and a set of 16-inch wheels that are identical to the standard car but painted in a shade of black. The rear bumper is also completely different with the lower half reminding us of the sporty Japanese hatchbacks from the late 90s and 2000s. The Baleno RS also gets a new and slightly larger spoiler as compared to the standard car. All four wheels get disc brakes – 14 inch at the front and 13 inch at the rear. And as the weight has increased by 60 kg, Maruti has tuned to suspension for better handling as well.

maruti-suzuki-baleno-rs-interior_827x510_41488469583Maruti Suzuki Baleno RS Instrument Panel

The new Baleno RS does not get any updates to the interior though. You still get the all-black interior package with the brushed aluminium centre console. The large touchscreen in the centre comes with built-in navigation and Apple CarPlay.

The Baleno RS will go up against the likes of sporty hatchbacks like the Volkswagen Polo GT TSI, Ford Figo 1.5 and the Abarth Punto Evo. The car will be manufactured at Suzuki’s new plant in Gujarat, which has already commenced the production of the regular Baleno. In fact, over 1000 units of the Baleno hatchback have already rolled out of the facility.


The Pininfarina-designed Ferrari 458 Italia is pure symmetry in motion. A seven-speed dual clutch takes it from zero to 62 mph in 3.4 seconds. Style and performance enhancements are interwoven seamlessly. The mid-engine grille of the sports car is designed to divert air to the radiator, while the influence of Ferrari’s F1 history is in the cockpit and the steering wheel. The automaker’s F1-Trac traction-control system is designed to offer stability under all driving conditions. The 458 Italia is aesthetically and technically phenomenal.



The looks are pure horn and the riding experience can be visceral, however the rev-hungy engine needs looking after to get the most out of it. The 125cc two-stroke motor makes 31hp derestricted and will take the Mito to over 100mph at full whack.



While Bugatti has been inventing some of the fastest cars in the history of racing, a lesser known fact is the company’s involvement in airplane racing. So it was only a matter of time that they would go out of their way and bring to you this  news: Bugatti, in association with Mullin Automotive Museums, has announced the debut of the exact reproduction of its ground-breaking aircraft, Bugatti 100P, which was first built way back in the 1930s.


This rare airplane was built in 1937 when founder Ettore Bugatti believed that he could win the Deutsch de la Merthe Cup Race by building a plane. Although it is considered to be one of the most technologically-advanced airplanes of the era, it never took flight; until now. Bugatti fans have built an exact replica of this masterpiece, which will be showcased at the Art of Bugatti exhibition and make its public debut on March 25, 2014 in Oxnard, California.


Ahead of Its Time

The 100P with its cutting-edge aerodynamics, forward pitched wings, zero-drag cooling system and computerised flight controls predated the development of the best Allied fighters of World War II. The plane was designed to reach speeds up to 500mph with twin 450-hp engines, something an aircraft can otherwise only achieve with twice the horsepower. The genius who created this bird might’ve not even realised how ahead of his time he was!


However, even with all that techonolical awesomeness, the 100P was concealed in 1940 and all work was stopped in its development, to prevent the German military for discovering it. And the plane did survive the war, albeit being left unfit to fly.


History Repeats Itself

Le Reve Blue took it in their hands to create a replica of this legendary airplane in 2009, using the same materials and production processes as the original one, and after much precision, are ready to unveil the finished project at the Mullin Museum.


The team behind the plane consists of John Lawson, Simon Birney and Scott Wilson, who said, “For the first time, this incredible piece of engineering and design will receive the broad recognition it deserves, 77 years later.”


Let’s hope that their plan of taking the Bugatti 100P up in the air materialises sooner than later.


Bugatti 100P


The next new product from Volkswagen India will be the 2015 Vento facelift for which the company dealers have already started taking pre-orders. To be launched in the last week of June 2015, the vehicle can be booked with a token amount of Rs. 25,000 at any dealership across India.

The 2015 Volkswagen Vento has received several cosmetic updates, besides a bunch of new features. Though, the most important update has come in the form of fuel efficiency. The company has tuned all three powertrains – 1.2-litre TSI, 1.6-litre TSI and 1.5-litre TDI – to return up to 7.5 per cent more mileage than before.

Talking about the design, the Volkswagen Vento facelift will feature a new front fascia with a revised hood, a triple-slat chrome grille, new fog lamps, new bumper with a chrome strip and few other changes. The rear profile, too, looks a little different with new tail-lamps, bumper, exhaust tip and lid.

As far as the features are concerned, the updated Vento gets a chilled glove-box, cruise control, a dead pedal, electrically-operated outside rear-view mirrors with LED turn signals, etc. Though the overall design of the cabin remains largely unchanged, there will be two new colour schemes on offer – Walnut Desert Beige (with Highline) and Cloud Titanschwarz (With Trendline and Comfortline).



At this year’s New York International Auto show (, manufacturers debuted their coolest twists on automotive tech, from full-on muscle cars to the ultra-efficient green darlings. Come roll with us through the halls of automotive nirvana, and check out our 12 favorite specimens. (Shown at left, the Porsche 918, an $850,000, 800+ horsepower electric-hybrid supercar, sandwiched between a vintage 917 racer and the new 919 hybrid racecar revealed at this year’s show.)



India’s biggest sport biker maker Bajaj Auto has lost marketshare over the past 15 months. In fact from being the strong number two to Hero’s number one position, Bajaj has since been overtaken by both Honda and TVS too in monthly sales. Now as it fights to regain marketshare, it is seeing traction for its products, and will therefore have to expand capacity at its Chakan plant. Bajaj currently makes motorcycles at three locations. The plant in Waluj makes the Platina, CT100 and Discover as well as the Boxer for exports. Pantnagar is the location for the Platina and Discover family too. And it is at Chakan that its high displacement and also high-margin products are made, namely the Pulsar range, Avenger, Kawasaki Ninja and KTM brand bikes. Again the production focus here too is a mix of export and domestic sales.
The reason Bajaj is considering the move to a higher production output, despite seeing a decline in demand last year, is because it is now armed with a new range of products. The Pulsar family has now got the NS, AS and RS series – besides the existing 135, 150, 180, and 220 cc Pulsars. The AS and RS have now begun to add to the demand that Bajaj is once again seeing, and so there has been an 8% rise in month-on-month sales since January this year. In the last quarter of this fiscal Bajaj will also launch the CS 400 – where too it sees a stronger demand than many believe. The newly launched RS 200 has in fact seen a very strong market demand, resting in a supply crunch. When I met Eric Vas, President of Bajaj Auto’s Motorcycle division, he told me the company is well aware of the waiting periods building up on the RS 200. He said, “Certainly we do have a slight capacity constraint on the race sport currently, we have customers who have been waiting for 45 days for that product and fortunately it is not something unmanageable, we are fairly competent at expanding capacity so we will hike capacity as the market goes along. Maybe it will take us a month, a month and a half to ramp up capacities a little bit, more because constraints at vendors rather than our end.”

So in the short-term Bajaj will realign its production by tweaking the number of shifts and daily output from Chakan. But that will certainly not tide it over as demand continues to increase, and the new bikes – AS in particular gain traction in the domestic and export markets for Bajaj. Add to that the upcoming CS series and future products, and Bajaj know it needs to increase production output – and more so at Chakan which makes the more sophisticated products. “That is the part of the game. (At) the Chakan plant there is some discussion about capacity expansion”, says Vas and expect a formal announcement on this from Bajaj by the second quarter of the current fiscal. At present Bajaj has the installed capacity to make close to 51 lakh motorcycles a year (Chakan plant capacity accounts for approx 12 lakh units), as compared to Hero MotoCorp’s 70 lakh and HMSI’s 48 lakh unit annual capacity.



Price: $1 Million

This Harley-Davidson bike is the most exclusive bike in the world with a Price Tag of One Million Dollar. The World’s Most Expensive Bike is an artist Design Harley-Davidson. This Harley-Davidson is designed by Jack Armstrong. This Bike is known for its ultimate Styling, Signature Look and a Powerful Six Cylinder engine.

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