So you know itâ€™s a good day when youâ€™re greeted by Audiâ€™s line-up of the S4, R8 and TT in the driveway. Walk in to the venue and thereâ€™s already much anxiety over the new car to be launched.
As Audi India head Michael Perschke takes the stage, he quickly reminds you that the luxury market has taken a beating in the last few years, with a nominal 20-25% increase (more than 50% of which is attributed to Audi car sales) cursed by the dwindling rupee value and the 25% duty hike on imported cars.
Yet Audi has still managed a 20% upswing where others brands are on a downward trajectory. Having beat BMW and Mercedes-Benz to pole position last year, we reckon Audiâ€™s got 2013-2014 in the pocket considering their first 6 months sales figures trump the other two players.
Itâ€™s easy to pick up on Audiâ€™s aggressive social media strategy and commercial promotions (remember the Audi Arctic ice driving experience and Race 2 R8 posters?), but whatâ€™s more interesting is that as BMW rolls out the 1 series andMercedes-Benz the new A class, Audiâ€™s been hitting it out of the ballpark with a new model launch every single month this year. While January welcomed the Q5, February the R8, and March the Audi Q3 2.0 TFSI, the following months were about the R8 V10 Plus, Audi A6 special edition, the new Audi RS5, and we can shortly expect the Audi S6.
On that note, we arrive at the unveiling of the only RS model from the marquee in India, and under the wraps glistens a very blue RS 5 Coupe, a 2-door 4-seat drive with the signature matte aluminium Audi rings screaming luxury right off the bumper.
At first go, you may have trouble finding the awe factor about the carâ€™s appearance, but your struggle is quickly diffused when the LED on the Xenon Plus headlamps remind you why there truly is none other like an Audi. The dual branch exhaust system and oval tailpipes are one of the reasons most Audi cars look just as good going, as they do coming your way.
Audi RS 5 has a 4.2 litre V8 FSI engine
The car has had a design upgrade and now features more angled upper corners and a high-gloss anthracite diamond design grille. The sizeable 19″ 10-spoke aluminium alloy wheels coupled with the carâ€™s ceramic break system would make this a dream drive for speed enthusiasts.
The interiors are just as well, with clean lines of nappa leather upholstery and electrically adjustable sports seats in the front. A multifunction driver friendly steering wheel is equipped with quick touch controls for the air conditioning and MMI navigation system.
On further inspection we note the carâ€™s infotainment package includes the standard Audi sound system with some pretty powerful Bang & Olufsen speakers.
Under the hood is a 4.2 litres V8 FSI that gives 450hp @8,250 rpm. This lets the car do 0-100km/h in 4.5 seconds, electronically adjusted to max out at 250km/h.
In terms of fuel efficiency, Audi claims the RS 5 stats stand at 10.5 litres per 100km, and we know the 7 Speed S Tronic Transmission system contributes significantly to these figures.
Nappa leather upholstery and electrically adjustable sports seats
But what we believe drivers will enjoy the most yet again is the Audi Auto Drive select, a one-touch button control on the central console that provides you different drive modes like auto, dynamic, comfort, efficient and individual.
And when in the need for speed, hit Launch Control to zoom off into sports mood from the point of standstill in the least possible time.