Bulgari Ergon


Like the aforementioned TAG Heuer, the Bulgari Ergon is another example of style doing the talking in the absence of a six-figure price. In this instance, curved form follows function and even lends itself to the name: ergo, Ergon. As the basic models in the line feature a scratch-resistant sapphire crystal, crocodile band and no-nonsense stainless-steel case (water-resistant to 30 meters), their sporting elegance defy gaudiness and befuddling functions most wearers grudgingly admit they never use — at least, with much success. Rather, only the very basic functions of hour, minute, second, and date are represented here. Still, rarely is such an uncomplicated timepiece so envied and admired. One could almost include “cool confidence” as a function.

Because time is money…